Traditional Marketing Versus Online Marketing:
Traditional marketing:
Traditional marketing employs strategies that existed prior to the emergence of the internet.
It consists of print advertisements, billboards, television commercials, radio spots, and direct mail.
Audience targeting is frequently larger and less exact than online marketing.
Tracking the performance of traditional marketing strategies might be more difficult.
Online Marketing:
Online marketing, as the name implies, occurs over the internet.
It uses digital platforms like websites, social media, email, search engines, and mobile apps.
Audience targeting can be quite detailed and exact, relying on demographics, hobbies, and online behavior.
Results and indicators are more readily available and easier to track than in traditional marketing.
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