Digital Marketing

Digital marketing is the process of promoting a brand, product, or service through digital channels to reach and engage with potential customers. The digital channels used in digital marketing include search engines, websites, social media, email, mobile apps, and other digital platforms. The goal of digital marketing is to drive more traffic, leads, and sales […]
Introduction to Digital Marketing | What is Digital Marketing and Why It Matters?

In this video, we’ll introduce you to the world of digital marketing and explain why it’s important for businesses of all sizes. We’ll cover the basics of digital marketing, including what it is, how it works, and why it’s become so popular in recent years.You’ll learn about the different channels of digital marketing, including search […]
Entrepreneurship and Digital Marketing

Jonah Engler talks about the similarities and differences between digital marketing teams and startups. In-house digital teams must act like startups because they are typically understaffed despite the rapidly growing industry and increasing expectation to perform. Like entrepreneurs, digital media managers today have many different responsibilities and are involved with many aspects of the business. […]
